David Choi is an unlikely celebrity. His hair is rarely combed, his wardrobe consists mostly of cotton T’s, and his stage is his disheveled bedroom in his parents’ house in Fullerton, Calif. 

Yet the 21-year-old college student is known nationwide for his video “You Tube (A Love Song).” Uploaded onto YouTube, it features Choi sitting in front of a wooden dresser playing a soulful acoustic serenade to the video-sharing hotspot.

The video has been viewed more than a million times, earning comments from fans such as, “Sounds like a mix of James Blunt, John Mayer and a little Ella Fitzgerald,” and “Oh my God. That’s the cutest thing in the world.”

For David, the attention was much more than he expected.

“I wasn’t really trying to market anything,” says David, who works as a songwriter and producer for Warner Chappell Music Publishing. “I just put it up there to entertain.

“Everyone’s been saying, ‘You should go on ‘American Idol,’ but I don’t want to do that. I just want to write songs the rest of my life.”