“I read Cosmo,” says Michael Yo, his face lighting up with a playful grin. “I’m not gonna lie. I read Glamour. My job is to relate to women.” Sitting in the glass-walled studio of his new satellite radio show “Yo on E!,” part of the multimedia entertainment company’s venture into talk radio, the 32-year-old is confessing to poring over female talk rags.

“I read what they read,” says the radio host. “I talk about the things they talk about.”

Once more interested in sports stats than dissecting the latest celebrity escapade, Yo has no qualms about losing some of his “man card” in order to do his job. He is exactly where he wants to be. An established radio personality in Miami for nearly a decade before coming to E! five months ago, Yo has finally been afforded the opportunity to “take it to the next level,” a phrase he repeats again and again as he talks about his new gig and future plans. “Yo on E!,” which broadcasts daily in the afternoons on both the Sirius and XM networks, markets itself as a Hollywood insider’s show centering around celebrities, pop culture and gossip.

Yet this Houston native could hardly be described as a Hollywood insider. He is still more at home in the familiar humidity of Miami than the sunny glitz and glamour of Los Angeles. And despite his experience interviewing pop music artists for his Miami show, Yo still gets awestruck when seeing celebrities at the local Starbucks.

“Oh my god, there are so many celebrities,” says Yo. “When you live in Miami, you just see them on TV. You think these people must live in a bubble and never go outside.”

Still, says Yo, he has been gearing up for a career in entertainment his whole life.

Only 15 when he got his first internship at a local radio station in Houston, by his mid-20s, Yo was hosting Miami’s Y100 afternoon top-40 show, which he continues to host remotely from Los Angeles. When E! came calling, Yo packed his bags and left for L.A. within two weeks after landing his current gig.

So far, the response has been overwhelming. While most new shows don’t experience much call traffic in the beginning, “Yo on E!” was inundated with callers after the second week. And while the self-described “black brother with a Korean mother” is still hesitant to call his show a success so early in the game, he isn’t altogether surprised. The show, which combines interviews with call/e-mail/text-in discussions of the latest Hollywood news and gossip, has struck a chord among celebrity and Hollywood-obsessed youth.

“[The listeners] love it! They buy the magazines, they watch E!,” says Yo, his rapidly gesturing hands struggling to keep pace with the quick tempo of his speech. “So why not give it to them on the radio?”