You wanna talk about dream jobs? Ted Chung has the ultimate dream job. He travels the world with rapper Snoop Dogg. He hangs out in the studio with recording artists as he envisions the direction of their albums. He throws lavish premieres for cool movies. And he figures out how to market video games and which film scripts to develop.

As head of A&R at Doggy Style Records, Chung, 28, essentially executive produces (takes from concept to execution) Snoop Dogg’s albums and any other artists the label might be releasing. But that’s not his only gig. He also runs a full-service marketing firm with his cousin Seung Chung called Chung & Associates.

When you try to get the two to talk about what exactly a marketing company does, you’ll get a lot of catch phrases like “conceptual brand work” and “infrastructure and integration.” But really what they do boils down to making media — like music, movies, video games and ring tones — irresistible to the kids. They’ve done deals with EA Sports, created original music with the Neptunes, devised a T-shirt campaign for singer John Legend, promoted mix-tapes for Smirnoff Ice and even worked their magic on the Jet Li vehicle “Hero.”

“We did the national street team marketing for it,” says Ted. “We did the talent coordination, a lot of the creative consulting involved in their youth strategies. Making sure Redman and Method Man did drops on the radio for different markets. Getting certain types of press at the premieres. Really a multilevel effort to bring young eyes and attention to the ‘Hero’ film.”

Ted’s love for urban culture made him a natural for this line of work. He had the requisite flavor and hip-hop sensibility, while Seung, 34, brought the corporate know-how, like how to get Fortune 500 companies to understand how to market themselves to the hip-hop generation.

“My background is on the business side, from working with Ernst & Young, wearing suits five days a week,” says Seung. “Now I’m just applying those concepts and structure to what we are doing today with our businesses and then scaling that up.”

If you’re a Nelly fan, it’s like this: Ted is the sweat and Seung is the suit.

Back In The Day

Ted’s parents own PJ Casters, a Compton, Calif.-based manufacturing company that makes high-quality industrial casters and wheels. They came to the United States to attend college in the 1960s. His father went to Oklahoma State University and his mother attended George Washington University.

Seung

“That allowed them to be a little more open-minded than other immigrants who came for business purposes after already being professionals because they got to experience a lot of American youth culture while they were still in school,” says Ted.

So they were supportive of their son’s fascination with hip-hop culture, as long as it provided a living for him.